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My Story

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I’m a designer with 7 years of adventure in the creative world, charting a course through startups, and corporations. My journey has taken me from the logical realms of coding as a computer engineer to crafting vibrant experiences in e-commerce, security, real estate, electronic devices, fashion, food, and fintech. Driven by an insatiable curiosity,

I constantly explore new horizons—whether diving into innovation, arts, psychology, or philosophy, I embrace it all through self-guided learning. From programming to design, I’ve woven a rich tapestry of experiences that fuel my creative spirit, bridging the gap between technology and culture to bring ideas to life in Iran's leading digital landscapes.

A Little about my past
My Degree and where it started

I earned my degree in Software Engineering from the University of Isfahan, one of the top universities in Iran. My career began with programming, participating in ACM competitions, and eventually being hired as a backend developer at Kasra Company. However, at DehkadeNoAvary, my path evolved as I transitioned into research, design, and development. This shift allowed me to explore the full spectrum of the creative process, combining technical skills with innovative thinking to bring ideas to life.

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In my everyday life, I’m constantly creating—whether it’s designing a new dress, building with Lego, crafting a picture frame, or making furniture. This creative spirit extends into my professional life, where I continuously practice and refine my design skills, bridging the gap between research, design, and development. I’m deeply familiar with every aspect of the creative process, both at work and in life.

Me in Numbers

+50M

User Base (the last company)

+7

Years of Experience

+100

Number of Products and Projects

32

Number of Companies and Clients

My Experiences

Café Bazaar

Senior Product Designer

At Café Bazaar, a leading app marketplace with over 51 million global users, I served as a Senior Product Designer. My role included:

  • Leading Design Efforts: Across eight teams, I identified and solved design challenges.

  • Strategic Alignment: Integrated user insights and provided strategic guidance to product managers before sprints and yearly planning.

  • Mentoring: Supported team growth and development.

  • Design System Management: Maintained and evolved design systems.

  • Product Enhancement: Created animations and illustrations to enrich user experiences.

  • Cross-Functional Collaboration: Worked with diverse teams to solve complex issues.

Shetab

​At Shetab, an Internet provider offering a SaaS product integrated with an HR system for managing the recruiting process, my role as a Senior Product Designer involved:​

  • Design Leadership: Designed and maintained the Design System.

  • User Research: Conducted interviews with HR professionals and job seekers to identify key needs and inform system development.

  • Information Architecture: Used card sorting to establish a clear information architecture.

  • Product Launch: Collaborated with a cross-functional team to launch three products.

Taaghche

At Taaghche, one of the largest e-book stores in Iran with over 10 million users, my role included:

  • Product Expansion: Discovered new areas for product growth through UX methods, user interviews, and testing.

  • Problem-Solving: Developed product solutions to address identified issues.

  • Design Sprints: Led diverse design sprints, collaborating across various roles to build products like Chapi and e-book readers.

  • Cross-Functional Collaboration: Worked closely with different teams to ensure cohesive product development.

  • Data-Driven Design: Utilized data to inform and refine design decisions, ensuring products met user needs effectively.

Dehkade NoAvari

Worked with a team of world-class talents, including WorldSkills medalists, to develop a cutting-edge modem for home and business services.

  • Product Designer and Developer responsible for:

    • Building the internet connection dashboard for mobile and desktop from scratch.

    • Conducting user interviews and research to refine the dashboard post-launch.

Dehkade NoAvari

Worked with a team of world-class talents, including WorldSkills medalists, to develop a cutting-edge modem for home and business services.

  • Product Designer and Developer responsible for:

    • Building the internet connection dashboard for mobile and desktop from scratch.

    • Conducting user interviews and research to refine the dashboard post-launch.

Kasraco

Kasraco delivers efficient attendance management software. As a team, we developed Avid, a mobile app that uses GPS to automatically track attendance.

  • Backend Developer responsible for:

    • Building the internet connection dashboard for mobile and desktop from scratch.

    • Conducting user interviews and research to refine the dashboard post-launch.

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