Industries
ADs Panel
The Largest Android Market Ads Platform in Iran
Cafebazaar, the largest Android marketplace in Iran and neighboring countries, has long been recognized as a vital platform for businesses and developers to reach a vast user base.
Problem
Users found it difficult to navigate and target specific user segments, leading to dissatisfaction.
Additionally, our sales team faced ongoing difficulties with the panel's complexity, requiring repeated onboarding efforts with each new version. Despite these efforts, customers often remained confused and frequently returned for additional support.
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Initial Context
Objectives
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Enhance Usability: Simplify the interface to make it user-friendly for new users while retaining advanced features for expert marketers.
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Improve Retention: Increase user retention by 23%.
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Boost NPS: Raise the Net Promoter Score from 4 to 19.
Success Metrics:
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User retention rate
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Net Promoter Score (NPS)
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User satisfaction and feedback
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Reduction in support queries related to panel usage
Approaches
We employed in-depth user research, competitive analysis, and iterative design processes
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Reaserch
User Interviews: Conducted in-depth interviews with existing and former users to uncover pain points and gather feedback on the current panel.
Expert Interviews: Engaged marketing professionals to understand their needs and preferences for advanced features.
Contextual Inquiry: Observed users in their work environment to gather authentic insights into their workflow and challenges.
Desk Research: Analyzed online forums, social media discussions, and user reviews to gather additional insights into user experiences and expectations
Value Proposition
The key value proposition includes enhanced ease of use, improved campaign management, and better analytics.
The redesigned ads panel aims to provide a balance of professional-grade features and an intuitive interface, ensuring usability for both expert marketers and newcomers.
Solutions & Experiments
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Prototyping: Developed multiple prototypes to test different interface designs and features.
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A/B Testing: Conducted A/B tests to evaluate the effectiveness of new features and design changes.
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User Feedback: Iteratively refined the design based on continuous user feedback and usability testing.
Client Stories
This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Experienced Marketer
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's voice and adding engaging details.
New Marketer
Nazanin is a junior marketing associate who recently joined a startup. She is enthusiastic but has limited experience with digital advertising platforms and finds complex interfaces daunting.
Small Business Owner
Reza owns a small local bakery and is new to digital advertising. He wants to use Cafe Bazaar to promote his bakery but finds the technical aspects of ad creation challenging.
Solutions
The opportunity was clear: analytical tools were already being utilized by competitors like Google Ads, but our unique advantage was our specialization in Android applications. We aimed to maintain the familiar structure while introducing key improvements:
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Enhanced Accessibility: We made tutorials, contextual help, and our sales blog easily accessible within the panel, ensuring users could quickly find the resources they needed.
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Simplified User Flow: We streamlined the user experience, making the flow simpler and more minimalistic. Special settings were moved to a secondary level, specifically tailored for our professional users who require advanced options.
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Dual Analytics Views: We developed two distinct analytics interfaces—one designed for new users and another for professional users—catering to different levels of expertise and ensuring that both groups could easily access the data they needed.
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Continuous Discovery
Continuous discovery in the Ads Panel project involved regular user feedback and iterative design improvements, ensuring the platform stayed aligned with user needs and expectations.
Feedback:
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Positive:
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Dashboard is simpler and more efficient.
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Overview and analytics help both user groups.
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Challenges:
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Users struggle with selecting specific keywords.
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Users face difficulties managing increased spending and inserting money into the panel.
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Results
Retention Increase
User retention improved by 23%, indicating higher satisfaction and reduced churn.
NPS Improvement
The Net Promoter Score increased from 4 to 19, reflecting a substantial rise in user satisfaction and likelihood to recommend the platform.
User Satisfaction
Positive feedback highlighted the ease of use and improved functionality of the new panel.