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What We Repeatedly Do

Maedeh’s Way of Making an Impact

Beyond the Surface

You know how "human-centered design" often gets boiled down to just making user-friendly interfaces?

It’s so much more than that. It’s about really getting into what people feel, need, and want. It’s about designing to make lives better, not just to make things easier. And honestly, when we work for companies driven by profit, we’ve got to keep humanity in the mix.

It’s crucial to prioritize designs that positively impact people, not just the bottom line.

 

 

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The Power of Play: Intuition and Innovation

You know, real innovation doesn’t always come from strict planning. Sometimes, it’s about trusting your gut, playing around with ideas, and letting creativity take the lead.

When we stop worrying about being too logical and just let ourselves experiment, that’s when the magic happens.

It’s like giving yourself permission to explore without a set plan—often, that’s where the best ideas come from.

 
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Balancing Structure and Creativity: The Art of Innovation

I’ve been thinking a lot about how structure and creativity need to coexist. Sure, we need some processes to keep things on track, but we can’t let them cage our creativity.

True innovation is like art—it’s knowing when to follow the rules and when to break them. Finding that balance is key to doing something really groundbreaking.

 
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Seeing the Big Picture with Systems Thinking

Ever notice that what seems like the problem is often just a symptom of something deeper?

That’s where systems thinking comes in. Instead of just fixing the surface issue, it encourages us to look at the whole system.

It’s about solving the root cause, not just the symptoms.

In a world where we need real solutions, thinking systemically isn’t just helpful—it’s necessary.

The Art of Asking the Right Questions

Design isn’t just about solving problems—it’s about creating new realities.
The key isn’t always in the answers, but in asking the right questions. By focusing on the right questions, we can create solutions that really make a difference.
It’s about moving beyond being problem solvers to becoming problem finders.

 

 

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Embracing the Unknown

Taking a leap into the unknown is scary, no doubt. But that’s where real creativity happens.

It’s about having the guts to leave behind what’s familiar and venture into uncertainty.

Sure, it’s risky, but it’s also where you have the chance to create something truly extraordinary.

Redefining Failure

In Farsi, "Shekast" means "to break," which sounds pretty harsh, right?
But failure isn’t about breaking down—it’s about breaking through.
Every time we fail, we get stronger and more resilient.
It’s all part of the journey. After all, life itself is the result of nature’s "mistakes." Failure is just a step along the way.

 
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The Collective Mind: Creating Together

What if your team isn’t just working, but truly creating? When everyone is deeply connected to the product’s mission, ordinary efforts become extraordinary.

A bonded team anticipates challenges and constantly improves the product because they see it as their own. This collective mindset transforms challenges into growth, ensuring the product thrives. So, is your team just ticking boxes, or are they shaping the future? The difference is profound.

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